Total arrivals
81,544
+41.6% vs 2023
Asia Pacific
+36.9%
38,641 → 52,918
Europe
+56.1%
16,127 → 25,170
Americas
+22.9%
2,380 → 2,924
Key takeaways
- China is the breakout market — arrivals nearly tripled (+167%), jumping from minor source to #3 overall
- Europe grew fastest as a continent (+56%) — every European country in the top 7 grew at least 46%
- Switzerland and Spain nearly doubled — emerging as fast-growing European source markets
- Malaysia dominates at 35% of all arrivals, but the mix is rapidly diversifying across continents